THE FASHION CALENDAR AND THE ‘ NEW NORMAL ‘ The traditional and seasonal fashion calendar is changing. For many top fashion brands it has already changed. Seasonal collections are being replaced by scheduled product drops. Following trends each season is considered by many to be no longer sustainable and so more timeless […]
First posted by YFC London – May 2016 Tech-savvy generation have high retail expectations Long established retailers need to reinvent themselves to continue to engage with the tech-savvy generation that have high expectations, according to new research by retail and shopping marketing agency, Savvy. The research conducted on behalf of BBC Radio 4, reveals that […]
First Posted – May 10, 2016 – Posted in Uncategorized London – If ever there was a time to update your denim wardrobe and replace your skinny jeans, now would be it. Ever since the millenium the denim market has been flooded with skinny jeans – from spray-on jeggings to super-stretch lean silhouettes – there […]