Our Retail suppliers will normally sell at their brands ‘ suggested ‘ retail price.  Due to the high street and online market conditions today it is important to maintain this standard.  Our retailers offer diverse and unique products at competitive and ‘ fair ‘ prices in line with their perceived competitors and the market they are supplying.  Our vendors pride themselves on offering quality products and a unique customer experience combining excellent customer service, affordability and value for money.


When a British or International Brand suggests a retail price for the British market, our Boutique suppliers will offer the stock for sale at this price online with us.  They will maintain this price for as long as is practical and will only discount the product as appropriate during their seasonal or Bi-Annual sales or during special promotions usually approved by the brand.

When no UK retail price is suggested by the Brand supplier the Boutique supplier will determine their onlne shop price based on the item cost and a normal retail calculation bearing in mind currency exchange rates and import duties etc.  Some Boutique suppliers may offer ‘ special online price ‘ promotions or to pass on any cost savings reflected in selling online with us.  Often a Supplier will offer ‘ loyalty coupons ‘ to regular clients as a way of retaining good clients and generating sales.

Our Digital Shopping Mall is a medium and commercially priced, retail destination and not to be regarded as a discount outlet.  We have no wish to join the many discounters online and prefer to offer products that meet the design, quality, service and value for money standards that we believe our customers are looking for.


It is vital for our retailers and the Brand supplier that the Brand Identity and Integrity is maintained.  All aspects of the DNA that makes the brand what it is must be supported by our Retail suppliers at all times


In rare and exceptional circumstances any other Boutique offering the same brand will usually work with the same suggested retail prices if they stock exactly the same items.  They will normally co-operate fully with the Pricing Policy that we promote in the spirit of fair competition and to protect the position and integrity of the brand in the market.