AFTER COVID – 19 – THE NEW NORMAL
29/09/2020
THE FASHION CALENDAR AND THE ‘ NEW NORMAL ‘
The traditional and seasonal fashion calendar is changing. For many top fashion brands it has already changed.
Seasonal collections are being replaced by scheduled product drops.
Following trends each season is considered by many to be no longer sustainable and so more timeless designs become appropriate for the new normal. But don’t worry, your favorite brands continue to launch new collections every season.
The traditional four collections per year will become a thing of the past and Trans-Seasonal and Trend-Transcending designs will feature more and more in collections in the future.
Carefully considered product drops will feature in more collections based on customer, seasonal and market demands.
Sustainable fashion will replace fast fashion and the products and trends that lose their appeal after one season.
As always, Style, Quality and a great fit are the challenges designers face today.
Trends and price may still be important to many but the challenging future of the fashion industry is with sustainable brands and designers that deliver timeless and ethically produced fashion.
With consumers and designers on the same page it is certainly possible… what do you think ?
